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SYLVAN SIGNS
9954 SW Arctic Drive
Beaverton, Oregon 97005
Phone: (503) 430-8072
Fax: (503) 430-8539
E-mail: info@sylvansigns.com

March 2010 :: View the Print Version

Inside :: We've Moved l Effective Logos l Sign History - Camel's Smoke Ring Sign l Minuteman Press l Save 20%

Welcome to the inaugural issue of The Banner, an e-newsletter from Sylvan Signs! Every other month we'll send you useful information about how to get the most out of your brand, provide connections to people and businesses you should know, deliver money saving offers, and even provide some fun trivia from time to time. Please review this issue of The Banner. We hope you'll enjoy it and find it useful. Thanks for your consideration and, as always, the team at Sylvan Signs eager to help you with all of your signs, banners, and branding needs!

Regards,
John Rhoads

We've Moved!

In order to better serve your needs, Sylvan Signs has moved! We're settled into our new, expanded location at:

9954 SW Arctic Drive
Beaverton, Oregon 97005
Phone: (503) 430-8072
Fax: (503) 430-8539

Click for a map to the Portland sign shop...

Effective Logos

Logos have a unique way of catching attention and lodging themselves into our subconscious. As a business owner or the head of an organization, that's exactly where you want to be -- inside your customer's head... READ MORE

Sign History - Camel's Smoke Ring Sign

One of the most enduring images of Times Square (in New York) is the Camel Man. The Camel Man blew smoke rings around the clock for decades from a billboard mounted on the Claridge Hotel on Broadway between 43rd and 44th Streets. The billboard became a New York fixture for 25 years until the hotel, which served as a location for the film "Midnight Cowboy," was replaced by an office building in 1966.

The idea of a billboard that puffed out five-foot-wide smoke rings of steam was developed by American advertising executive Douglas Leigh. The smoke rings were chosen because outdoor lighting had been banned due to World War II's blackout measures.

Behind the hole was a steel chamber with a rubber backing that acted like a diaphragm. As steam filled the chamber, the rubber was pulled tight by a gear. When a second gear turned, the diaphragm relaxed, forcing the steam out of the chamber with a whooshing sound and sending it, like a smoke ring, wafting over Broadway.

The Camel Smoke Ring billboard featured the slogan "I'd Walk a Mile for a Camel" and a man who blew giant smoke rings every four seconds. The image switched from soldiers to sailors to airmen. Until 1966, the billboard puffed away about 200 million smoke rings!

Minuteman Press Team

At Sylvan Signs we believe that supporting local businesses that provide great service is one of the most important things we can do. One such business is The Minuteman Press Team in Portland. They are more than a color copy resource. Walt Sofko and his team handle a wide variety of printing, copying, binding, and mailing projects quickly and efficiently. They do it all and with great service as well.

There are 3 locations, downtown at SW 2nd, NW Vaughn, and 34th and SE Powell. If you can’t make it to them, they’ll come to you! They will meet with you at your site and provide a free quote for their services. Once your project is completed they'll deliver it right to your doorstep. At Sylvan Signs, we use Minuteman Press often and we think you should too. LEARN MORE

Special Offer!

Save 20% through 4/15!

Click on the image below to download your coupon...

Where creativity comes in all shapes and sizes! Call Sylvan Signs today at 503.430.8072!