Sylvan Signs
Glossary - Q-R
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quality assurance:
All those planned and systematic
actions necessary to provide
adequate confidence that
a product or service will
satisfy given requirements
for quality.
quarter round:
Wood or metal molding and
trim which in profile is
the equivalent of a quarter
circle.
raceway:
1. A metal structure enclosing
the electric components of
a sign, exclusive of the
transformer. 2. An electrical
enclosure that may also serve
as a mounting structure for
the sign. (See also deck
cabinet.)
readability:
The quality of a sign's overall
design that allows the viewer
to correctly interpret the
information presented on
it. Also, the optimum time
and distance in which this
can be done. Letter size
and style, legibility of
typeface, color contrast
between letters and background,
and a sign's layout all contribute
to readability. (See also
conspicuity.)
readerboard:
A readerboard is a sign on
which copy can be changed
manually. It usually consists
of a panel on which individual
letters or pictorials are
mounted. Like a window sign,
it can advertise special
prices or items. It can also
be placed so that it can
be easily seen from a passing
motor vehicle.
recall:
In signage, this refers to
the ability of a viewer to
remember the message even
when they are not viewing
it.
recognition:
Refers to the ability of
a viewer to identify the
message.
reflective sheeting:
Film with very small glass
or glasslike bead materials
encapsulated below its surface,
creating the ability to bounce
light beams back to their
source, such as from a car
headlight back to the driver.
reflectorized sign:
A sign that has been coated
with a highly reflective
material. (See also reflective
sheeting.)
registered trademark:
A trademark that has been
officially registered with
the government by its owner.
Indicated by the symbol ®.
(See also trademark.)
registration:
1. In screen printing, the
correct placement of the
image to be printed on the
substrate. 2. In multicolor
printing, registration also
refers to the correct alignment
of the colors with one another.
regulatory sign:
Signs installed by various
government bodies to inform
the public of traffic laws
and other regulations.
relief:
The projection of art from
a flat surface. The shortened
form of "bas-relief."
rendering:
An artistic sketch or representation
of a design concept.
resin transfer:
A method of heating a colored
resin material and printing
it onto vinyl. The resin
is sublimed, or momentarily
turned into a gas without
passing through a liquid
state. The gas seeps into
the vinyl and then resolidifies,
creating a permanent image.
resolution:
1. In digital images, the
number of pixels shown on
a screen; the higher the
number of pixels in a given
space (i.e., the greater
the density of pixels), the
more precise the pictured
image. 2. In plotting, the
degree of accuracy with which
a plotter will place a knife-head
in relation to a theoretical,
perfect location of a coordinate.
retainer:
The projecting rim around
the sign face that holds
it in place.
retardant:
An additive that slows the
drying time of ink.
retractable awning:
A cantilevered structure,
entirely supported from a
building, and constructed
so that the awning cover
and supporting frame retracts
completely against the building.
This relieves the awning
from wind, rain and snow
pressure and loads normally
associated with extended
fixed frame awning or canopies.
return:
The sides of a channel letter.
reveal:
An indented detail on a sign.
reverse channel
letter: A channel
letter that has a face
and sides but no back,
and is pinned out from
a background surface. When
the neon tube inside the
letter is illuminated,
it produces a halo effect
around the letter.
revolving sign:
A sign that has the ability
to turn 360 degrees because
of the presence of an electric
motor to drive its movable
parts. All or a portion of
the sign may revolve at a
steady or variable speed.
roof sign:
A sign structure that is
erected on or above a roof
or that is installed directly
on a roof's surface.
router-cut sign:
Describing a sign cut with
a hand router or by a computerized
router, using various shaped
cutting blades (in a variety
of sign materials).
routing:
Elimination of material in
a substrate, using a tool
bit that has been machined
for this purpose. In computerized
sign making, using a CAD/CAM
machine, a tool is programmed
to eliminate material along
a tool path created along
x-,y-,and z-axes.
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Where creativity comes in all shapes and sizes! Call Sylvan
Signs today at 503.430.8072!
